In the past few weeks, I’ve had a chance to go through all the survey responses that I’ve gotten from everyone (thank you again by the way) and have started narrowing down what the next set of tools should be.
Aside from that one guy that wanted free coffee and complementary cats for petting, the majority of everyone wanted to see more text-based tools with a bigger lean towards more internet marketing type tools (SEO and PPC specific) which is totally cool with me because I’ve always wanted to start making more tools like that.
That’s not to say I’m not going to create more text-based tools because they’re already on a list, however I’m just going to start off focusing on what the majority of you guys are asking for first.
Plus, if you’re paying for any of these tools anyways, it could save you a little bit of money.
So since we’re going to kick things off with these types of tools, let me give you a little bit of background of the man-child that’s going to be building them…
So here’s the deal – my brain works in a weirdly mechanical way (thus the name Text Mechanic™).
For the most part, I’m a firm believer that whenever you’re trying to figure out the how something works, all you really have to do is break it down by its parts, how important each one is in relation to the other, and through time, learn communication patterns between all of them. The only exception to this is women, but that’s a whole different topic (sorry, honey).
In a nutshell , that’s what SEO is about.
Now I’m not gonna sit here and tell you that I know everything because that will never happen, but I will say that throughout the years, I’ve become quite advanced on the technical side of it, however it definitely didn’t start that way….
As I was going through your responses on the survey, it brought back memories of how I got into SEO in the first place.
Years back, I would always hear my friends talking about how easy it was and how much money they were making and said to myself, “These guys are idiots and are making more than I am. Why am I not doing this???”
I figured that with my technical background I could really have a decent shot at catching up to them.
So, I started asking them what was the fastest and easiest way to start making money with it and they told me to build a website and to start throwing lots of links at it.
Easy enough, I thought.
So I called my wife’s aunt because I knew she already had a website for her local business and asked if she was getting any traffic from Google.
That poor woman didn’t even know what Google was, so being the knight in shining armor that I am, I jumped on my white horse and strolled in to the rescue.
Sure enough, within a few weeks, her business was in the top 3 and she started getting phone calls.
She was really excited.
Because she was making sales that she would not have in the first place had it not been for Google, her business was taking off and she could barely keep up with all the orders coming in.
I felt like a good dude.
Everything was on cruise control for the next 3 to 4 months until one day I got a call from her telling me all the phone calls had stopped out of the blue and she couldn’t find her website on Google…like at all.
I didn’t know what to think, but I knew one thing for sure – I f**ked up.
I needed a second set of eyes on this stat so I called up my buddy and asked him to take a look at it to maybe see what went wrong.
Within two seconds, he told me a word that I will never forget as long as I live…and that word was de-indexed.
At that time, I had no clue what that meant, but it definitely didn’t sound too good.
If you don’t already know what it is, de-indexation is when Google officially cuts you from the team.
It means that you did something to piss them off so much, that they removed your website out of their index completely.
The result – people can’t find your site anymore, and as a result, you’re back to eating Ramen Noodles.
I asked him why this happened and he told me it was because of all the shitty links I was pointing to her website (and there were a LOT).
I felt horrible.
How was I supposed to call back my wife’s aunt and tell her, “Yea, you know how you’re getting all rich and everything? Well that’s about to stop all because of me. Sorry about that!”
I had to figure out something fast, and I knew I couldn’t figure it out on my own, so I begged like crazy for my friend to help me fix it.
The good news is that after a few weeks, he did end up recovering her website (for the most part) to pre-penalty levels, but I learned very quickly that SEO was a double edged sword – you can do a lot of really great things with it if you know how to use it, but if you were grabbing for straws in the dark like I was at the time, you can really mess some sh*t up.
So, I started to learn more about it and began launching some websites.
Some did really well.
Some never saw the light of day.
Throughout this process though, I learned a lot that complimented my technical skill-set, and I slowly started to understand how everything fit together much better.
With each project I worked on however, I started noticing that I would use the same set of trusted tools over and over again, and 99% of these tools I was using were costing me money every month.
I never really took the time to create my own toolbox because I didn’t really have the need to, but now I want to.
Not only that, but you could obviously use these tools for free as well.
In addition to looking over everyone’s requests from the survey, I also reached out to my “circle of trust” and we began knocking around a few ideas back and forth.
In the end, I decided that the best thing to do was to create some tools that had an overlap in SEO and PPC functionality.
So, here are the 3 initial tools that I narrowed it down to:
The Keyword Suggestion Tool would be a fast and easy way to be able to find lots of keywords (short and long-tail) that people are typing into Google and give you actionable data sets that you can use to assist in keyword research for either creating websites or starting a paid advertising campaign.
Basically, it would be a better and more accessible alternative to the tool that people mostly use these days which is the Google Keyword Planner.
The Keyword Grouper Tool would be a way to take a whole bunch of keywords that you have and thematically group them together via 1-5 word frequencies.
This can be used for creating websites that plan on having relevant resourceful pages as well as cutting down your ad spend by helping to find tons of negative keywords when running your PPC campaigns.
The last tool that I had in mind was the Content Creation Assistant which would be able to take all the groups of keywords that you have organized and swipe them over to centralized location where you can further group/filter each keyword set in order to create SEO-optimized content.
You would be able to visually see all the main elements of a webpage such as your H1 (headers), meta-descriptions, etc, and make sure that the keywords you are targeting are present within your content and the frequency of each.
The end goal for this tool would be an extremely easy way to efficiently organize your content and ship off to your favorite content writers within minutes.
I’ve seen some of the best organizational tools go to waste just because the person using them (*cough*, *cough*, me) didn’t know how to use them correctly (or at least in a way that made sense).
I’m kind of an organizational freak so when I first started using Trello, I absolutely hated it.
For the life of me, I couldn’t figure out why so many people were so gaga over it.
Only after seeing how others were using it did it make more sense on how I could blend their uses with mine, and to this day, it’s absolutely inconceivable for me to use anything else to organize my projects.
On that same token, I think that as I develop these tools, it could be helpful for everyone if I publish a few guides on how I personally use them to GSD (Get Sh*t Done).
When it comes to this stuff, I’m basically an open book, so if there’s something specific you want to see or maybe even contribute some of your own personal productivity hacks, just let me know.
At the end of the day, the crossover in ideas will benefit everyone.
Without getting all political, it’s voting time folks.